Various seaside locations, July 21st–August 15th 2013

On Sunday, July 21st, the “SOS ON HOLIDAY Tour” started off from Lignano Sabbiadoro (Veneto). Until mid-August, reaching out 18 of the main seaside resorts of Italy, it brought the innovative SOS PELLE® products on the beaches. At each stop the truck was stopped on the waterfront and was the basis of all promotional activities in the program: sampling activities, guerrilla on the beaches, distribution of cards to enter the draw of immediate rewards (SOS PELLE® branded beach towels and beach rackets), bar corner in co-marketing with Twinings, desk for the sale of SOS PELLE® products thanks to the itinerant sales license provided by Modo Promotion.

The “SOS ON HOLIDAY Tour” then touched Cervia, Riccione, San Benedetto del Tronto, Vasto, Vieste, Vietri sul Mare, Maratea, Tropea, Giardini Naxos, Palermo, Cagliari, Golfo Aranci, Lido di Ostia, Marina di Grosseto, Lido di Camaiore, Finale Ligure and Sanremo, while the Medium Truck guaranteed an effective communicative impact even during the transfers. Modo Promotion provided the entire logistics of the tour, as well as the legal dues for the occupation of public soil and the technical staff specialized in touring events.

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