SAILING CHALLENGE: A WORLD OF EVENTS PER EURONICS
Portovenere (SP), September 18th-19th 2010
Here's how the professionalism of Sailing Challenge supported the agency A World of Events and their clients in creating a unique and innovative format for an unforgettable day. The customer is Euronics, a leading chain of stores selling small appliances and consumer electronics. It’s been a regular customer for several years for the agency A World of Events, and thus it was looking for a new and exciting idea. The 46 participants at the event were mostly Italian employees of the company along with some top managers, 70% men and 30% women aged 40 to 50 years. The event's main aim is to aggregate, passing the concepts of teamwork and leadership, as well as to strengthen corporate identity and obtain consensus.
A World of Events therefore conceived, organized and implemented a two-day event, scheduling on the first day a series of match racing regattas for six groups of guests with six sailboats, and on the second day three sessions of ragattas with two sailboats "races" in order to let all the groups try these particularly funny boats.
The entertaining commentary organized by Sailing Challenge with a commentator/skipper who, from a raft, communicated via VHF radio with guests following the race from the terrace, helped make even more unique and fun the event, virtually involving all the guests in all the stages of the races.
Sailing Challenge offers both event agencies (as in this case) and companies an original, exciting and unforgettable way for colleagues and clients to be entertained, motivated and trained through classic and leisure regattas, cruises, tailor-made sailing events and national/international sailing events.
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