ALF Service, company specializing in communications, set design and lighting for large events, offers the innovative Sphere Projection System as a tool for branding, digital art, graphic animation. This system allows the projection of images on a 180° surface without distortion, thanks to a special software positioned within a 5-metre diameter sphere. During the event photographs and footage may be also broadcast live.

ALF provided many events with this technology: the MTV Music Awards in Rome, the MTV Days, and the concerts of Sting, Ligabue and Coca Cola Live; the Convention Sales Meetings & Product Launches of Cartier, Coca Cola, DHL, Ebel, Ernst & Young, Mercedes, Nestlé, Vodafone and L'Oreal; the fashion events of Hugo Boss, Corneliani, Moncler and Classico Italia; the Cannes Cine Festival parties, the Genoa International Boat show gala dinner and the Venice Cine Festival; and, among the sports events, the endurance world championships, the America’s Cup, the Goal 4 Africa and the Golf Non-Stop tournaments.

More recently, Johnnie Walker has organized a launch party for the new Black Label bottle with another 3D projection event: the screening was performed on a 10-feet diameter sphere at the centre of the Xinyi Taipei financial district, Taiwan.

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